Marketing Hall of Legends

This was a Backbone Technology project that was developed a few years ago. I was assigned to take the existing site and apply all the new branding elements and UI including all the e-Commerce functionality & checkout process. I worked on this project independently, changed all the code architecture to improve performance and code and prepared the site to be mobile & touch-friendly. Working independently and making decisions for the UI/UX in mobile was key to this project.

No, not the JS framework, I mean Backbone Technology inc. - it's a digital agency. This project was developed while I was working as a Front-End Developer at their headquarters in Vancouver, BC. I was responsible for the Front-End development and code architecture, including building custom components and using their API's. All the sites I developed have been built from zero, using no templates and on top of their custom CMS and API.

This is a Category and it might give you an idea about this project. Also, one day it will help me to add filters to this section and showcase my projects even better.

Expression is the custom CMS that Backbone Technology inc. uses to build sites and develop a Website Experience Management software. Every project starts from zero and the functionality can be added in pieces such as elements, modules and components.

Responsive is not only about overwriting CSS with media queries, it’s actually much more than that. It’s about code architecture, clean cutting-edge UI/UX, stability and performance. My target devices for all responsive projects are Android and iOS.

– URL:
– Launched: 2015

– Technologies: HTML5/CSS3/jQuery